COMING SOON! A video series on modern agriculture.
The answer is simple. Modern agriculture is how our food is produced! Because of the innovations of modern agriculture, farmers and ranchers are able to feed a growing hungry world with a food supply that is safe, affordable and sustainable.
Feeding People
Today, there are 7.95 billion of us on the Earth. The global population is expected to reach 9.5 billion in 2050.1 There will be at least a 60 percent increase in demand for high-quality, nutritious foods2 and today’s industry standards and practices simply aren’t productive enough to meet the expected agricultural demand.3 The answer to meeting the demand isn’t simply adding more animals; it’s increasing efficiency by implementing innovative, sustainable, modern farming practices in more areas of the world.4 Kharas, H. The Emerging Middle Class in Developing Countries. Organisation for Economic Co-operation and Development (OECD) Working Paper No. 285. January 2010. Retrieved from http://www.oecd.org/dev/44457738.pdf World Wildlife Fund (WWF). Living Planet Report 2012: Biodiversity, biocapacity and better choices. 2012. Retrieved from http://www.footprintnetwork.org/images/uploads/LPR_2012.pdf Global Harvest Initiative. 2010 GAP Report: Measuring Global Agricultural Productivity. 2010. Retrieved from http://www.globalharvestinitiative.org/Reports/GHI_GAP_2010/pdf/GHI_GAP_2010.pdf The ENOUGH Movement. ENOUGH Report. Rep. no. GMAFCANON00186(1). Elanco Animal Health, n.d. Web. 24 July 2017. <https://www.enoughmovement.com/report/>.
Improving Safety
Increasing Affordability
Conventional agriculture creates a low cost and abundant food supply.1 In fact, the U.S. has the most affordable food supply than any other country in the world.2 In 1960, families spent 17.6 percent of their annual income on food.3 In today’s world, we spend a mere 6.4 percent2 thanks to modern agriculture’s technology and innovation to decrease cost and keep prices low.
Using Less Resources
Sustainability is the key to our future food supply. In the past 60 years, a wide range of innovations have allowed farmers to produce more while freezing the environmental footprint. In fact, in the United States, output from agriculture has grown 250 percent using the same level of input.1 Alston, J.M., Anders, M.A., James, J.S., et al. The Shifting Patterns of Agricultural Production and Productivity Worldwide. The Midwest Agribusiness Trade Research and Information Center. 2010. Retrieved from http://www.card.iastate.edu/products/books/shifting_patterns/pdfs/chapter8.pdf
The Chew on This Video Gallery
Chew on This will be releasing videos starting in 2018! These short clips tackle some of agriculture’s biggest questions.